A cool aspect of being a real estate agent is that new technology comes along all the time that I can add to my list of services. Being quickly adaptive is essential and, being an entrepreneur, I can be nimble enough to make executive decisions when I see something a consumer will think is beneficial. At a listing in Vienna last week, we spent Continue Reading
Consumers appear to trust Zillow
When clients returned to California after considering relocating to Vienna, they sent me an email with a few questions. What caught my eye was an observation about pricing: "...but whose price tag is $990,000 - way out of step with the $801,000 estimate that Zillow puts on it." By coincidence, I recently listened to industry journalist Brad Continue Reading
What is Consummation in Real Estate?
When a prominent McLean real estate attorney gave a presentation to our office about the upcoming TILA-RESPA changes, he used "Consummation" of the sale rather than Settlement. The room chuckled like a class of 8th graders, looking at each other and whispering, "Consummation?" Of course we were all thinking along the lines of a proper Wedding Continue Reading
Great Real Estate Photography is Essential
As online real estate marketing becomes more visual, it is critical for anyone planning to sell their home to understand that great real estate photography is essential. Today's active real estate shopper is starting at home looking at a laptop or iPad-like device and making decisions whether a home is worth their time or a total dog. Google Continue Reading
Pick Your Dates
When you sit down and put together your real estate plan, selecting specific dates will be as critical as determining an offer price. For starters... business days might include Saturdays and it's also smart to check the Courthouse calender. So, you're a home buyer Settlement Date Contract Date Contingency Dates Ratification Continue Reading
Looking for a New Idea to Sell Your Home?
Sometimes ideas are so old that they are new again. During the first Bush administration (with VP Dan Quayle), my real estate sales manager bought everyone tickets to see real estate guru Jeff Elias discuss real estate financing, and, how to make deals come together. Elias was a smooth talking Texan who had solutions to why people weren't buying Continue Reading
How to Market a House
It is time to tell you that there is one essential ingredient when it comes to marketing a house. Back when they first sent me to real estate agent boot camp in the days of telephone cold-calling, the sales gurus talked about condition, location, motivation and pricing before we were shown the Criss-Cross directory and told to make 50 calls. Continue Reading
The Real Estate Brochure, too basic?
Recently, when a client was interested in putting together an offer on a particular house we had seen, he asked me if I had picked up a brochure. "No I didn't. Did you?" Since neither of us had one I decided to contact the listing agent to ask her to email one over to me so I could note any updates or recent improvements to the house. It Continue Reading
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