As online real estate marketing becomes more visual, it is critical for anyone planning to sell their home to understand that great real estate photography is essential. Today's active real estate shopper is starting at home looking at a laptop or iPad-like device and making decisions whether a home is worth their time or a total dog. Google Continue Reading
Pick Your Dates
When you sit down and put together your real estate plan, selecting specific dates will be as critical as determining an offer price. For starters... business days might include Saturdays and it's also smart to check the Courthouse calender. So, you're a home buyer Settlement Date Contract Date Contingency Dates Ratification Continue Reading
Looking for a New Idea to Sell Your Home?
Sometimes ideas are so old that they are new again. During the first Bush administration (with VP Dan Quayle), my real estate sales manager bought everyone tickets to see real estate guru Jeff Elias discuss real estate financing, and, how to make deals come together. Elias was a smooth talking Texan who had solutions to why people weren't buying Continue Reading
How to Market a House
It is time to tell you that there is one essential ingredient when it comes to marketing a house. Back when they first sent me to real estate agent boot camp in the days of telephone cold-calling, the sales gurus talked about condition, location, motivation and pricing before we were shown the Criss-Cross directory and told to make 50 calls. Continue Reading
The Real Estate Brochure, too basic?
Recently, when a client was interested in putting together an offer on a particular house we had seen, he asked me if I had picked up a brochure. "No I didn't. Did you?" Since neither of us had one I decided to contact the listing agent to ask her to email one over to me so I could note any updates or recent improvements to the house. It Continue Reading
Is Your Rambler Obsolete?
When I walked into a neighbor's Vienna Virginia rambler recently to give her an idea of what needed to be done, I had to be brutally honest about a strategy for selling it. Since she and her husband bought it way back in 1957 when it was a brand new home (she is one of the last original owners in the neighborhood), my dose of reality wasn't too Continue Reading
So your Vienna home still hasn’t sold…
After 60 days on the market you may start to panic... or take it personally. Been there, seen it before. It is hard to be rejected by 25 people. At REALTOR training school, the instructors tell us it must be "x" and we need to do our best to make a case to help you understand the facts. Of course they don't point out that we (REALTORS) should Continue Reading
Home Sellers: You gotta paint!
Ever had a moment when you realized, "Hey, I'm one of those people!"? That happened to me when I was showing "newer" homes to a client and kept pointing out how the homes would show much better properly painted. After 3 to 5 years they were still "builder's white" and looked dirty. As I walked into my own house at the end of the day, I Continue Reading
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