In 2021, my main strategy is helping each client's home look their best online with careful planning, staging, and professional photography. The photo above didn't just happen, it involved my staging team and a creative professional photographer to compose this warm and inviting space. We follow certain steps to add market appeal to every photo. Continue Reading
See the Video Tour Yet?
"Our video tour numbers were up 933% in April, 2020" - Sotheby's International Realty Yup. This caught my attention too Over the past two decades, giving online real estate shoppers more information has been a high priority for companies eager to find the next big thing. But the problem facing videos was poor image quality or platforms Continue Reading
What is a Back-Up Contract?
"When one door closes, another opens." - Alexander Graham Bell Breaking bad news to a client is the pits. Imagine the call from the buyer's agent saying, "after the home inspection or after reviewing the Homeowner's Association disclosure docs, that the Buyer is declaring the contract Void." Then you have to call your client with the bad Continue Reading
The Equifax Hack and Buying a Home
My clients will remember when I said, "Don't go out and buy his and her BMWs until after you are finished buying the house!" Those days were so simple. Innocent really, almost charming. All that has changed after the recent hack of Equifax essentially exposed everyone's personal financial information to a remote outpost on the Dark Web... Continue Reading
iPhone Alerts and the Miracle Weekend
Anyone looking for a home to buy knows what to do when their smartphone vibrates signaling a new listing. What most home sellers can't grasp is the immediate impact a new listing has on home buyers. Tech savvy home buyers quickly open up the alert and flip through the photos, see the basic stats like which school it attends or if there is a Continue Reading
Surfing the Escalation Clause | Real Estate Tip
Bushy, bushy blonde hairdos... surfin' U.S.A - The Beach Boys Escalation clauses can come in like waves... hot one month then totally flat the next. Understanding the Escalation Addendum in a competitive real estate market like ours in Vienna typically happens when buyers find out there is another offer already on the table. The goal is to Continue Reading
The 3D Virtual Tour Experience
Letting the world tour your McLean condo... can be pretty cool. UPDATE: Yes, this Sold June 2017. The virtual tour played a vital role since it was viewed outside the U.S. International home buyers are starting their search online, and that's why I work with my clients to maximize my digital marketing strategy. Contact me for help or to meet Continue Reading
Baby Boomers on the Move
We gotta get out of this place If it's the last thing we ever do We gotta get out of this place 'cause girl, there's a better life for me and you ~ The Animals Making the decision to move out of the suburbs is the next step for Baby Boomers. Here are some tips and thoughts to get you started on your journey. Leaving 'the burbs' These days, Continue Reading
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