Home sellers are often caught off guard when I explain that today’s home buyers will decide on their house before ever stepping foot in it.
The days of spending hours driving around looking at seven, eight, or nine houses on a sunny Saturday are over. Yes, meeting at 9:00 a.m. to review the available listings and map out a route are quaint tales from the 20th Century!
Those home buyers looking in the McLean or Vienna real estate markets will start with a review of the still photos or a 3D Virtual Tour where they can “walk” through the house, turn around and look at the kitchen cabinets and gourmet gas range a few times. And, if your house passes that first test, then maybe they’ll share the Virtual Tour with their family or spouse.
Take a look through this 3D tour which is a Matterport Virtual tour of a current listing in McLean. It’s easy to use and advanced users can use a headset like a video game to gain an immersive experience.
It’s important to prepare for these photographers
So meeting buyers, today’s buyers, where they really start their home search is important to your success in selling at a top price in the shortest time.
Those real estate agent marketing basics of preparing your house with fresh paint, updates, or new carpet are still relevant… especially because this is your first online date!
Yes, you still need to do those things but understand that the first impression (or hurdle) is giving your perfect buyer the time to explore your home from their kitchen table, couch, airport, coffee shop, or office on their preferred device.