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Great Real Estate Photography is Essential

By Doug Francis

great real estate photography is essential

Understand that great real estate photography is essential to today’s online real estate shopper

As online real estate marketing becomes more visual, it is critical for anyone planning to sell their home to understand that great real estate photography is essential.

Today’s active real estate shopper is starting at home looking at a laptop or iPad-like device and making decisions whether a home is worth their time or a total dog. Google calls this the Zero Moment of Truth when an online consumer makes a decision to like or to buy.

We aren’t quite at the “click here to buy a home” stage yet, but the buzz begins when the photos show a home at it’s best.

Think of a glossy magazine

For example, this home in Vienna went of the market in early 2015 and the photos were viewed over 3,000 times. Yes, 3,000!

My point is that I can easily see back-end data on these online views, and I know that they are being looked at by someone other than me, and the owner of course. These are signals from online consumers that they want to see good photos especially on their high definition displays while they are researching from the comfort of their home, on the way to work, or with a friend at lunch.

A good starting point for homeowners is understanding how to get their home ready to sell for your particular market. Having a to-do list is good, but knowing what it takes will help you make more money when you hit the market.

That all leads up to having a great photographer, or realizing today’s value of a great real estate photographer. My strategy has always been to help clients get their home in better to best condition so it will appeal to home buyers walking into their home. And it always requires work.

Another recent client spent almost a year getting his home ready, and, before my photographer stepped in the front door I let them know how critically important great real estate photography is in any price range. The photos of their house are always the first impressions anyone will have and they are critical in that Zero Moment of Truth.

Let me be clear, great photography of an overpriced home isn’t going to sell it to anyone. My strategy is part of a comprehensive marketing plan, and an essential pillar in reaching today’s real estate consumer.

The reality is that High Definition or the Retina Display makes everything look like a glossy magazine.

If you have questions then let me know!

Filed Under: Blog, Home Seller Tips Tagged With: Home Seller Tips, real estate, Vienna Virginia

About Doug Francis

A seasoned Realtor specializing in unique and new homes around Vienna, Virginia, Doug has seen consumer behavior, negotiations and communication styles change. At his original brokerage, he was the first agent to add an email address. Imagine! Outside real estate, he plays tennis, is a Washington Capitals fan, spends time with Skipper (his dog), and enjoys the restaurant scene in the DCA. He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

When we bought our house in Vienna, we were thinking about raising the kids, building an addition, and knowing the neighbors. Today, home buyers are attracted to Vienna because of the sense of community, walkability, and small town lifestyle.

So, what’s next after your 25 years? It’s a conversation many of my clients are having with me as they plan to move to the beach, travel, or get closer to grandkids. Helping them see their future, sell their current home, and move ahead with their updated plan has been an interesting new chapter.

My background: I am an active licensed agent in Virginia, have negotiated hundreds of sales contracts, work at TTR Sotheby’s International Realty in McLean, and still sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let’s discuss your moving plans: Email doug@dougfrancis.com or call me at (703) 304-6827 .  Cheers!

Considering selling your home?

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About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I'm licensed in Virginia with a focus on Vienna, VA real estate since 1991.

That deep knowledge is valuable, especially in today's fast-paced market where advice is critical. Although many of my clients are personally referred, I am available to help you too and am accepting new clients right now.

Feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
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