As online real estate marketing becomes more visual, it is critical for anyone planning to sell their home to understand that great real estate photography is essential.
Today’s active real estate shopper is starting at home looking at a laptop or iPad-like device and making decisions whether a home is worth their time or a total dog. Google calls this the Zero Moment of Truth when an online consumer makes a decision to like or to buy.
We aren’t quite at the “click here to buy a home” stage yet, but the buzz begins when the photos show a home at it’s best.
Think of a glossy magazine
For example, this home in Vienna went of the market in early 2015 and the photos were viewed over 3,000 times. Yes, 3,000!
My point is that I can easily see back-end data on these online views, and I know that they are being looked at by someone other than me, and the owner of course. These are signals from online consumers that they want to see good photos especially on their high definition displays while they are researching from the comfort of their home, on the way to work, or with a friend at lunch.
A good starting point for homeowners is understanding how to get their home ready to sell for your particular market. Having a to-do list is good, but knowing what it takes will help you make more money when you hit the market.
That all leads up to having a great photographer, or realizing today’s value of a great real estate photographer. My strategy has always been to help clients get their home in better to best condition so it will appeal to home buyers walking into their home. And it always requires work.
Another recent client spent almost a year getting his home ready, and, before my photographer stepped in the front door I let them know how critically important great real estate photography is in any price range. The photos of their house are always the first impressions anyone will have and they are critical in that Zero Moment of Truth.
Let me be clear, great photography of an overpriced home isn’t going to sell it to anyone. My strategy is part of a comprehensive marketing plan, and an essential pillar in reaching today’s real estate consumer.
The reality is that High Definition or the Retina Display makes everything look like a glossy magazine.
If you have questions then let me know!