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Great Real Estate Photography is Essential

March 25, 2015 By Doug Francis

great real estate photography is essential

Understand that great real estate photography is essential to today’s online real estate shopper

As online real estate marketing becomes more visual, it is critical for anyone planning to sell their home to understand that great real estate photography is essential.

Today’s active real estate shopper is starting at home looking at a laptop or iPad-like device and making decisions whether a home is worth their time or a total dog. Google calls this the Zero Moment of Truth when an online consumer makes a decision to like or to buy.

We aren’t quite at the “click here to buy a home” stage yet, but the buzz begins when the photos show a home at it’s best.

Think of a glossy magazine

For example, this home in Vienna went of the market in early 2015 and the photos were viewed over 3,000 times. Yes, 3,000!

My point is that I can easily see back-end data on these online views, and I know that they are being looked at by someone other than me, and the owner of course. These are signals from online consumers that they want to see good photos especially on their high definition displays while they are researching from the comfort of their home, on the way to work, or with a friend at lunch.

A good starting point for homeowners is understanding how to get their home ready to sell for your particular market. Having a to-do list is good, but knowing what it takes will help you make more money when you hit the market.

That all leads up to having a great photographer, or realizing today’s value of a great real estate photographer. My strategy has always been to help clients get their home in better to best condition so it will appeal to home buyers walking into their home. And it always requires work.

Another recent client spent almost a year getting his home ready, and, before my photographer stepped in the front door I let them know how critically important great real estate photography is in any price range. The photos of their house are always the first impressions anyone will have and they are critical in that Zero Moment of Truth.

Let me be clear, great photography of an overpriced home isn’t going to sell it to anyone. My strategy is part of a comprehensive marketing plan, and an essential pillar in reaching today’s real estate consumer.

The reality is that High Definition or the Retina Display makes everything look like a glossy magazine.

If you have questions then let me know!

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Filed Under: Blog, Home Seller Tips Tagged With: Home Seller Tips, real estate, Vienna Virginia

About Doug Francis

A Realtor specializing in unique and new homes around Vienna, Virginia, Doug started writing a first-hand blog about his everyday real estate experiences a decade ago. In depth, helpful and fun has always been the objective. Outside real estate, he was profiled in a commercial for Verisign's "Where the World Clicks" campaign, and was quoted in Money Magazine's Best Places to Live article on Vienna. He's a Boston University graduate who feels morning coffee is non-negotiable.

Helping my clients add value to their home has always been important to me. My step-by-step recommendations are intended to increase market appeal, return more then invested, and help net more when selling.

Beyond just sellers, I have helped many new homeowners make smart design decisions when remodeling. We gutted our house and totally remodeled it, and I pass that experience along because living in a nice house is simply better.

My background… I’ve been an active licensed agent in Virginia for 25 years, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Questions? Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

Filmed in Vienna and McLean

https://youtu.be/ClqEIV1zoQg
Viva Vienna Vienna Idol event on the Town Green sponsored by Caffe Amouri

The Vienna Town Green

The Town Green in Vienna, Virginia is located where Maple Avenue intersects the W&OD Bike Trail and Mill Street. The Town

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About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for Fall 2022 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
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