UPDATED: The final cut is ready to view… see at the end of this blog post!
See In a recent interview, the film producer asked me why I had selected to work at TTR Sotheby’s International Realty over other real estate brokers in the D.C. market.
With the film crew, sound guy, and executive producer watching, I did my best to articulate that this company is truly different. Different in a way that meshed well with who I am, how I conduct business, and I recognized a clear expectation that the firm delivers more than each client expected.
I could tell that the firm communicated well, especially through my favorite medium: photography.
Being different is better than just being better
Today’s digital real estate business is light years ahead of other industries.
And today’s clients have high expectations.
TTR Sotheby’s International Realty digital platform is different to meet that consumer on any device. Rather than just being better, the brand’s focus on architecture, interior design, professional photography and an international brand presence is something the competition can not live up to.
When I looked at the breakdown of price ranges the firm worked in, it became apparent that the firm did well in the luxury price range, and also in the range under $1.0 million.
The producer was still looking at me, wanting me to reveal more…
I work in the Virginia suburbs of Washington, D.C., and like that the firm has a “DC vibe” to it.
That vibe is very appealing since a high percentage of my clients live here and work there.
Coupled with Washington, D.C., the TTR Sotheby’s brand defines international real estate.
Clients get that!
Global traffic to the primary web site, sir.com, exceeds similar luxury portfolio sites featuring exceptional photography and video of properties across the globe.
One defining moment happened a few years ago when a client asked to see a home with a deep blue TTR Sotheby’s International Realty sign just because “it must be fantastic.” That was the first time a client had singled out a home based on the sign…
The Sotheby’s blue yard sign is an outstanding marketing piece because it does set a home apart from the competition. When I discuss that concept early on with new clients, they don’t always get it. But when they see the sign in front of their home, it delivers a powerful marketing message.
I dig that too.
That home must be fantastic
Making a client’s home look its best has always been a high priority for me.
The firm’s focus on high-quality photography is spot-on when targeting today’s digital home buyer who is flipping through the listing sometimes minutes after it is published across the Internet.
The hard work, the preparation, the leadership is critical when crafting a strategy for each property in any price range.
That preparation time we spend together may take a month and involve a home stager, mover, painter, and contractor. The attention to details comes across right away when buyers see crisp, professional photos of my client’s home.
An important strategy for larger homes is MoVI technology delivering a powerful movie short to be shared across the Internet on our site.
Over the past few years I have spent a large amount of time working in the Vienna real estate market where new homes are replacing homes built in the 1950s. I live in Vienna and know it is important to work and volunteer in my community (which I do with a few community organizations.)
The film crew and I went over to meet a custom home builder who has a house under construction on Ayr Hill Avenue NE in Vienna. He has built a few custom homes for clients, and was excited to show off (on film) where he was in the process.
Communicating with my clients when they are buying a custom home is critical to me, especially if they are relocating to Vienna from another part of the country. One family moving from Nashville, another moving from Los Angeles, and another from Charlotte all needed frequent updates, trusted professionals when there were questions, to make their moves go smoothly.
Although I have established relationships, the high level of professionalism from my colleagues at TTR Sotheby’s International Realty gives me confidence that we can lean on each other for insight and coverage. Yes, we have lives outside being Realtors… and often family commitments have to take priority.
Trusted professionalism among my colleagues at TTR Sotheby’s
After an hour or so filming in Vienna near the Caboose along the W&OD Trail, people I knew started to pass by with a wave here and a big hello there. Being a part of the town means a lot to me.
The final or Martini Shot was taken next to the original library. The producer felt he had enough footage to splice together the interview which we will all see early in 2017.
Overall the interview was a fun way to discuss my business, the highlights of TTR Sotheby’s International Realty, my digital marketing strategy, and my life in Vienna.
Questions? Let me know!
Okay, here is the final version.