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Yes, Reviews are Relevant

March 12, 2011 By Doug Francis

After a few real estate clients found me online, I asked how they stumbled across me or my Northern Virginia Real Estate Blog. Often it was a top Google result when they asked a question or one of my home listings showed up on one of the 10,548 “home search/IDX” sites that are out there.

And when they drilled down, they found that my real estate blog was more informative and interesting than the other canned crap marketing blogs that they had found. Luckily, Northern Virginia has a lot of people thinking about real estate and they give me most of the ideas that I blog about.Yes, it’s like Seinfeld… “There’s a show!”

My content reflects what is going on here,

right now!

Online REALTOR reviews have really come of age over the past few years, and the time has come for me to shamelessly share what I see out there on Zillow, Yelp, Google and IncredibleAgents.com (about myself that is). And, basically, I recognized that having some content (Realtor reviews) on these sites is essential for obvious reasons.

Comments about Doug Francis Realtor

Here are two quotes that recent clients left at IncredibleAgents.com , an up and coming site which seems to be national. I believe they must take agent licensing info from the public records and create a page. Having found it myself in a Google search, I did fill in my usual propaganda but my clients added the comments.

Peer Reviews and Recommendations are trends Amazon.com pioneered

Doug Francis review from clientWhen I mentioned to a Internet/blogsales guy from Salt Lake City recently that we have over 13,000 REALTORS in Northern Virginia, he seemed surprised that so many people would be real estate agents in 2012 and still have a 2003 web site. The fact is, REALTORS are sales people, customer service people, marketing people, negotiators and, somewhere down the line, computer people. So I suggested he read my FAQ page or About Me page to understand where I am coming from online in 2012 (and was in 2009 too).

Doug Francis on MountainofAgents.comFor people who don’t want to write comments, then there are sites like MountainofAgents.com where people simply click to rate me. Seems “thin” to me but someone thought it would be a good idea. Go ahead after we work together and rate me… please!

I really haven’t pushed my past clients to write testimonials online but I probably should. This client (below) wrote a review on Zillow.com because her agent in Maryland had asked her to write one for him. Confidentially, I know she likes me more than him. People can typically tell a story about the home buying or selling experience in 100 words or less, and consumers who don’t know me yet can get the gist about who I am and how I work with people.

Doug Francis Review on Zillow.com

Sorry that the print is so small, but you can go to the sites and read the reviews yourself. What do you feel about Realtor reviews online? I feel that we have all grown accustom to seeing a review either on Amazon.com or BestBuy.com for any product we are planning to buy. It is kind of where people are getting insight these days… peer recommendations.

Don’t you Google almost anything?

Yelp review of Doug Francis Realtor

Thank you Amy Falcone!

Yet another web site holds client recommendations too. That site, LinkedIn.com , is more of a business networking platform rather than a real estate specific web site.

If you are looking for a REALTOR in Vienna, McLean, Oakton or who covers most of Northern Virginia, then take a look at my Online Reviews and tell me what you think. I look forward to hearing from you!

UPDATE: After I wrote this blog post, there was a flurry of articles about real estate agent review site and I stumbled upon a site that puts reviews in one place. Wow! My little Vienna real estate blog seems to have moved the conversation along… take a look at more blog posts now! What do you think?

Zillow, Angie’s List, Yelp!

Also on my mind are promoted reviews, which I am against but need to discuss. Yes, I have had phone calls from aggressive sales guys who will promote me as a Pro,  Featured or Premiere agent, and position me closer to the top of the results. Since most of these web sites with rating lists are public companies, they have to make sales and people are willing to pay for top billing. Paying $350 a month to be profiled at the top isn’t even worth it to m, sorry.

One eye opening moment came when a home inspector (who was really only so-so) told me he pays whats-her-name’s list a couple hundred bucks a month for better placement. At that moment, I grasp the fact that some people are gaming the system to have all 5-star or all 3-star reviews.

Online reviews are important, but I feel it is your responsibility to contact that service provider and discuss your situation. They should be willing to answer your questions and give you an impression of who they are ~ essentially living up to the review you are reading.

Give me a call or send an email if you have questions for me!

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Filed Under: Blog, Home Buyer Tips, Home Seller Tips Tagged With: buyer agent, Home Seller Tips, McLean, Oakton, real estate, Reviews, Vienna Virginia

About Doug Francis

A Realtor specializing in unique and new homes around Vienna, Virginia, Doug started writing a first-hand blog about his everyday real estate experiences a decade ago. In-depth, helpful and fun has always been the objective. Outside real estate, he was profiled in a commercial for Verisign's "Where the World Clicks" global ad campaign, and was quoted in Money Magazine's Best Places to Live article on Vienna (#3!). He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

Helping my clients add value to their homes has always been important to me. My step-by-step recommendations are intended to increase market appeal, return more than invested, and help net more when selling.

Beyond just sellers, I have helped many new homeowners make smart design decisions when remodeling. We gutted our house and totally remodeled it, and I pass that experience along because living in a nice house is simply better.

My background… I’ve been an active licensed agent in Virginia for 25 years, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Questions? Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

Filmed in Vienna and McLean

https://youtu.be/ClqEIV1zoQg

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About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for 2023 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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6723 Whittier Avenue McLean, VA 22101

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