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A Trove of (mls)information

March 12, 2012 By Doug Francis

MarketingCharts.com

Source: MarketingCharts.com

It might as well be said by someone, so why not me?

Everyone looking to buy a home is using the Internet. 100% = everyone.

Whew, that feels good.

After reading this morning’s real estate article in The Washington Post where they regurgitated a National Association of Realtors statistic that only 90% of buyers are using the Internet, I thought that someone needed to set the record straight. That last 10% simply does not exist and I will make a $10,000 bet buy the first person who can produce someone in that 10% lunch at Chick-fil-A.

The Post article discussed listing databases and how some listings are on some but not on others. I have heard this complaint from clients for years who have found a listing on Realtor.com but not FranklyMLS, or on Zillow but not Homesdatabase. What really grates them, and probably you, is when they/you learn from the agent that the listing already is under contract.

The article also touches on an idiotic debate in the real estate industry where some brokerages are deciding not to allow their listing to be posted on third party sites like Trulia or Zillow because those sites actually make money. Yes, it comes down to the fact Trulia and Zillow make a profit placing ads around listings. The Post even states: “more than 30 million people visited Zillow in January” which must mean they have successfully tapped into THE CONSUMER.

If you are selling a home, wouldn’t you want it on a site with 30 million visits?

Vienna Real Estate GuideWith that in mind, I did add a more advanced real estate search capacity to this blog. I will do my best to fill in certain area specific search pages to make life easier for you… and know that I encourage feedback so please let me know how I am doing.

Here are a couple of screen shots for what I have planned for a search called Vienna Real Estate Guide. The great thing is that this will be data from the MRIS database which is our regional MLS. Make sense?

Vienna Real Estate Guide 2The focus here is on the consumer (that’s you) and hopefully filling in those blanks you find on those third party sites.

On another note, when I am the listing agent on a home know that those third party sites are giving major exposure for my client’s homes (that’s a good thing). The goal is to meet the buyer where they are looking. In my opinion, if an agent told me that they didn’t post to Zillow or Trulia it would probably be the end of the relationship.

A few years ago I started noticing a trend when my clients would come to meeting with printouts from multiple real estate web sites. They really didn’t care if it was the Redfin, Frankly or L&F site because they had questions about the homes and I was their professional real estate guy. Today’s savvy consumer probably has an app or three on their phone to look at homes which I feel is very helpful. In my experience, finding the house is the easy part.

If the site works for you, then use what works for you!

After reading that Post article you may start to wonder about the “Tangles of the Web”. Go into it knowing that you should not put all your eggs in one basket (wed to just one site) because by using multiple sites know you will be seeing almost everything (legal made me restate that).

 

Related articles
  • Zillow ends Listings API, pulls FSBOs from Redfin, other sites (agbeat.com)
  • How Trulia Soared Through the Housing Crash (xconomy.com)
  • Luxury Home Builders betting on Vienna Virginia (dougfrancis.com)
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Filed Under: Blog, Home Buyer Tips Tagged With: Homesdatabase, real estate, trulia, Washington Post, zillow

About Doug Francis

A Realtor specializing in unique and new homes around Vienna, Virginia, Doug started writing a first-hand blog about his everyday real estate experiences a decade ago. In-depth, helpful and fun has always been the objective. Outside real estate, he was profiled in a commercial for Verisign's "Where the World Clicks" global ad campaign, and was quoted in Money Magazine's Best Places to Live article on Vienna (#3!). He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

Helping my clients add value to their homes has always been important to me. My step-by-step recommendations are intended to increase market appeal, return more than invested, and help net more when selling.

Beyond just sellers, I have helped many new homeowners make smart design decisions when remodeling. We gutted our house and totally remodeled it, and I pass that experience along because living in a nice house is simply better.

My background… I’ve been an active licensed agent in Virginia for 25 years, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Questions? Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

Filmed in Vienna and McLean

https://youtu.be/ClqEIV1zoQg

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About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for 2023 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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6723 Whittier Avenue McLean, VA 22101

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