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Getting Inside | Being a real estate agent

April 22, 2016 By Doug Francis

Route 11 Potato Chips Sarah Cohen

Meeting Potato Chip Entrepreneur Sarah Cohen at her factory in Virginia.

Where you reading blogs back in 2008?

Back then, most blogs had a different vibe than they have today. They were much more conversational.

The majority of blog posts had an authentic tone where writer was thinking out loud, trying to work through problem they faced in their business or in their life.

Entrepreneurs were working out issues, sharing experiences and asking for creative ideas.

Readers would get to know the author, sympathize, give creative or helpful advice and then develop friendships. Really.


Inspired by that #podcast

Well, this morning, while drinking a cup of coffee and listening to a podcast about smart website strategy and lead-capture rates, I realized that I needed to get back to my blogging roots.

I started blogging when the real estate market tanked in late 2008 and I literally had to rebuild, retool, rebrand and reinvent my business after my core group of clients moved away. That meant putting on my start-up hat back on and building new skills on the valuable foundation of my experience.

Reading blogs gave me the encouragement to teach readers about my experiences in the Vienna real estate market, use photos that I had taken, produce videos, and embrace the new spirit of Web 2.0 inspired entrepreneurism.

So, it’s time to go retro ~ and blog a little like I did in 2009.

Lead Conversion strategists have taken over blogging

You see, the sales guys are now leading the conversation creating a murky world of landing pages optimized for lead capture and conversion.

And one line in that podcast set me off because it underscored the strategy of manipulating the consumer with an eight word, totally manipulative email sent “to your 1,000 dead-end email leads.”

The website lead-capture, landing page, close-the-sale sales focus just isn’t for me.

So, I am going to write a series about what I learned last week in the real estate business.

Short. Insightful. Educational.

A paragraph or two on real estate topics, like this…

On Monday, when I was reviewing an offer that someone’s buyer agent sent over to me, I noticed that the offer did not included a Settlement Date.

The blank was blank.

Selecting a Settlement Date is essential because it is gives the buyer and seller a deadline. It’s when papers are signed, and the keys get handed over.

It did raise an issue about training, or the need for more of it in the real estate business. The Northern Virginia Association of Realtors designs our standard forms with attorneys and licensed real estate brokers. These contracts are complex. Realtors are not attorneys, and it is critical that every agent thoroughly understands how to perform their role when completing the sales contract for a client.

Classes are important, but hands on training is critical too. Agents need mentors to spend time with them explaining scenarios, answering questions and adding insight.

So, on Tuesday, I sat down with a newer agent in my office for a half hour to review the other agent’s mistake. I just couldn’t let her do the same thing with a future client and looking at an actual offer from an agent at (another agency) was a valuable learning opportunity.

I always ask my clients when they want to close? If their apartment runs out at the end of May then their Settlement Date should happen just before that date. Or if it is July, then pick July!

When is your best case scenario? It’s kinda important.

Back to that agent’s offer on my client’s listing… there were multiple offers on the home and there was another glaring mistake she had made involving the amount financed. That type of sloppiness does not build confidence that the next 45 days before Settlement are going to go smoothly. So, her client is back looking at Zillow for a nice home to buy.

I hope you are interested and will follow me on this retro series of articles ~ follow me on Twitter.

[bctt tweet=”I’m following Doug’s series about his real estate biz” username=”dougfrancis”]

Filed Under: Blog, Home Buyer Tips, Home Seller Tips Tagged With: Home Buyer Tips, Vienna Virginia

About Doug Francis

A Realtor specializing in unique and new homes around Vienna, Virginia, Doug started writing a first-hand blog about his everyday real estate experiences a decade ago. In-depth, helpful and fun has always been the objective. Outside real estate, he was profiled in a commercial for Verisign's "Where the World Clicks" global ad campaign, and was quoted in Money Magazine's Best Places to Live article on Vienna (#3!). He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

When we bought our house, we were thinking about raising the kids, updating, and building an addition. With our kids now out of college, our plans are looking at our next phase, especially after seeing friends move away and adjust their lifestyles.

So, what’s next after 25 years? It’s a conversation lots of my clients are having with me as they plan to move to the beach, travel, or move closer to grandkids. Helping them see their future, sell their current home, and move ahead to their new plan has been an interesting new chapter.

My background… I am an active licensed agent in Virginia, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let me help you too: Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

6808 BROYHILL ST
MCLEAN, VA
Photo of 6808 BROYHILL ST, MCLEAN, VA 22101 (MLS # VAFX2137956)
$2,499,000
49
  • Lot Size
    16,989 sqft

  • Home Size
    6,708 sqft

  • Beds
    6 Beds

  • Baths
    7 Baths

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https://youtu.be/ClqEIV1zoQg

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Case Studies

Listing Case Studies Continue Reading

Vienna Real Estate

  • $2,199,888 102 JAMES DR SE
    VIENNA, VA
  • $1,295,000 2511 BABCOCK RD
    VIENNA, VA
  • $1,088,888 8807 HIGDON DR
    VIENNA, VA
  • $1,495,000 610 MEADOW LN SW
    VIENNA, VA
  • $3,600,000 626 HILLCREST DR SW
    VIENNA, VA
  • $1,795,000 904 DALE CT SE
    VIENNA, VA
  • $1,200,000 9838 CORAL BELLS CT
    VIENNA, VA
  • $3,300,000 10009 MURNANE ST
    VIENNA, VA
  • $2,525,000 131 KINGSLEY RD SW
    VIENNA, VA
  • $599,000 3005 SPICE CT
    VIENNA, VA
102 JAMES DR SE
VIENNA, VA
Photo of 102 JAMES DR SE, VIENNA, VA 22180 (MLS # VAFX2150256)
$2,199,888
Lot Size
10,019 sqft

Home Size
1,062 sqft

Beds
5 Beds

Baths
7 Baths

2511 BABCOCK RD
VIENNA, VA
Photo of 2511 BABCOCK RD, VIENNA, VA 22181 (MLS # VAFX2149442)
$1,295,000
Lot Size
14,811 sqft

Home Size
3,240 sqft

Beds
4 Beds

Baths
4 Baths

8807 HIGDON DR
VIENNA, VA
Photo of 8807 HIGDON DR, VIENNA, VA 22182 (MLS # VAFX2149464)
$1,088,888
Lot Size
10,455 sqft

Home Size
2,410 sqft

Beds
5 Beds

Baths
3 Baths

610 MEADOW LN SW
VIENNA, VA
Photo of 610 MEADOW LN SW, VIENNA, VA 22180 (MLS # VAFX2149952)
$1,495,000
Lot Size
N/A

Home Size
3,368 sqft

Beds
6 Beds

Baths
6 Baths

626 HILLCREST DR SW
VIENNA, VA
Photo of 626 HILLCREST DR SW, VIENNA, VA 22180 (MLS # VAFX2149036)
$3,600,000
Lot Size
23,523 sqft

Home Size
9,092 sqft

Beds
7 Beds

Baths
9 Baths

904 DALE CT SE
VIENNA, VA
Photo of 904 DALE CT SE, VIENNA, VA 22180 (MLS # VAFX2149540)
$1,795,000
Lot Size
10,455 sqft

Home Size
4,937 sqft

Beds
5 Beds

Baths
5 Baths

9838 CORAL BELLS CT
VIENNA, VA
Photo of 9838 CORAL BELLS CT, VIENNA, VA 22182 (MLS # VAFX2149568)
$1,200,000
Lot Size
20,038 sqft

Home Size
3,020 sqft

Beds
4 Beds

Baths
4 Baths

10009 MURNANE ST
VIENNA, VA
Photo of 10009 MURNANE ST, VIENNA, VA 22181 (MLS # VAFX2149646)
$3,300,000
Lot Size
21,780 sqft

Home Size
9,750 sqft

Beds
7 Beds

Baths
9 Baths

131 KINGSLEY RD SW
VIENNA, VA
Photo of 131 KINGSLEY RD SW, VIENNA, VA 22180 (MLS # VAFX2149584)
$2,525,000
Lot Size
21,780 sqft

Home Size
7,793 sqft

Beds
6 Beds

Baths
7 Baths

3005 SPICE CT
VIENNA, VA
Photo of 3005 SPICE CT, VIENNA, VA 22181 (MLS # VAFX2148724)
$599,000
Lot Size
1,307 sqft

Home Size
1,940 sqft

Beds
5 Beds

Baths
4 Baths

  • 102 JAMES DR SE
    VIENNA, VA
    Photo of 102 JAMES DR SE, VIENNA, VA 22180 (MLS # VAFX2150256)
    $2,199,888
    Lot Size
    10,019 sqft

    Home Size
    1,062 sqft

    Beds
    5 Beds

    Baths
    7 Baths

  • 2511 BABCOCK RD
    VIENNA, VA
    Photo of 2511 BABCOCK RD, VIENNA, VA 22181 (MLS # VAFX2149442)
    $1,295,000
    Lot Size
    14,811 sqft

    Home Size
    3,240 sqft

    Beds
    4 Beds

    Baths
    4 Baths

  • 8807 HIGDON DR
    VIENNA, VA
    Photo of 8807 HIGDON DR, VIENNA, VA 22182 (MLS # VAFX2149464)
    $1,088,888
    Lot Size
    10,455 sqft

    Home Size
    2,410 sqft

    Beds
    5 Beds

    Baths
    3 Baths

  • 610 MEADOW LN SW
    VIENNA, VA
    Photo of 610 MEADOW LN SW, VIENNA, VA 22180 (MLS # VAFX2149952)
    $1,495,000
    Lot Size
    N/A

    Home Size
    3,368 sqft

    Beds
    6 Beds

    Baths
    6 Baths

  • 626 HILLCREST DR SW
    VIENNA, VA
    Photo of 626 HILLCREST DR SW, VIENNA, VA 22180 (MLS # VAFX2149036)
    $3,600,000
    Lot Size
    23,523 sqft

    Home Size
    9,092 sqft

    Beds
    7 Beds

    Baths
    9 Baths

  • 904 DALE CT SE
    VIENNA, VA
    Photo of 904 DALE CT SE, VIENNA, VA 22180 (MLS # VAFX2149540)
    $1,795,000
    Lot Size
    10,455 sqft

    Home Size
    4,937 sqft

    Beds
    5 Beds

    Baths
    5 Baths

  • 9838 CORAL BELLS CT
    VIENNA, VA
    Photo of 9838 CORAL BELLS CT, VIENNA, VA 22182 (MLS # VAFX2149568)
    $1,200,000
    Lot Size
    20,038 sqft

    Home Size
    3,020 sqft

    Beds
    4 Beds

    Baths
    4 Baths

  • 10009 MURNANE ST
    VIENNA, VA
    Photo of 10009 MURNANE ST, VIENNA, VA 22181 (MLS # VAFX2149646)
    $3,300,000
    Lot Size
    21,780 sqft

    Home Size
    9,750 sqft

    Beds
    7 Beds

    Baths
    9 Baths

  • 131 KINGSLEY RD SW
    VIENNA, VA
    Photo of 131 KINGSLEY RD SW, VIENNA, VA 22180 (MLS # VAFX2149584)
    $2,525,000
    Lot Size
    21,780 sqft

    Home Size
    7,793 sqft

    Beds
    6 Beds

    Baths
    7 Baths

  • 3005 SPICE CT
    VIENNA, VA
    Photo of 3005 SPICE CT, VIENNA, VA 22181 (MLS # VAFX2148724)
    $599,000
    Lot Size
    1,307 sqft

    Home Size
    1,940 sqft

    Beds
    5 Beds

    Baths
    4 Baths

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Home sellers are often caught off guard when I explain that today’s home buyers will decide on their house before ever stepping foot in it. The days of spending hours driving around looking at seven, eight, or nine houses on a sunny Saturday are over. Yes, meeting at 9:00 a.m. to review the available listings […]

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for Fall 2023 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
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