Doug Francis | Realtor

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Facebook Marketing

Facebook has made marketing your home directly to a target group much easier for real estate agents like me, and this strategy has worked effectively over the past two years to attract the buyer.

First, it is important to understand that Facebook did an excellent job embracing the mobile format – meaning iPhones, Droids, and tablet devices. And people check Facebook all the time on these devices.

Vienna Virginia Homes Facebook MarketingSo, after I have created a landing page for a listing on this site, I create an ad on Facebook designed to send the target group at a specific time.

How targeted?

For example, if there is a four-bedroom home in Vienna near the Metro, refining an ad to be shown to Facebook users only along the Orange/Silver Line corridor in Arlington to college graduates from 20 to 40 years old makes sense.

Yes, that strategy is possible.

Or for that same house in Vienna, selecting an ad to run in a 10 mile radius to people over 24 is another strategy. (Why people over 24? They typically have jobs that pay well.)

Driving traffic to a landing page of your house with professional photos, a Google map, and time for an open house is helpful to consumers who may be planning an afternoon of house hunting. Yes, that ad will start running two hours before the open house.

Over the span of six hours, a good ad can pop up over 7,000 times and generate over 200 clicks to Learn More about your house.

Facebook marketing is so much more effective than magazine or newspaper ads since consumers see the photos, share it with their friends, click to get more information (or photos) and make split decisions to see a home or contact their agent. High impact marketing for 2019.


 

Let’s Get More In Depth:

  • Digital Signatures

  • MRIS

  • Zillow Value Estimate vs. RPR Value Estimate

  • Home Inspections & Radon Inspections

  • Mobile Apps from Zillow, Redfin, Realtor.com

  • Sotheby’s Lifestyle Websites

  • What is My Home Worth?

  • Open Houses

  • Negotiation

  • 3D Tours & Floor Plans

Vienna real estate agent Doug Francis

I’m so excited that you found me! Yes, this site covers real estate, but also a lot about lifestyle and  living in Vienna, Virginia outside Washington, D.C.

There is a lot of info here, and you can also contact me with any specific real estate questions. And, at home consultations are available too.

My background… I’ve been an active licensed agent in Virginia for 25 years, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let me help you: Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

Filmed in Vienna and McLean

https://youtu.be/ClqEIV1zoQg

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Read through a collection of client comments originally posted on Zillow, Google and Trulia. See what my clients say...

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The Wire Fraud Warning

I sat in on a presentation by an FBI Special Agent who discussed many types of financial fraud which are being used across the internet. Victims are everywhere including real estate buyers and investors, to lonely widows in romance scams who unwittingly launder large sums of money for fraudsters. But let’s just focus on Real […]

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for 2023 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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Contact

Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
Why do people hire me?

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Vienna Real Estate Guide

Doug Francis Vienna Real Estate 2021
This material can only be used with written permission.

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