Facebook has made marketing your home directly to a target group much easier for real estate agents like me, and this strategy has worked effectively over the past two years to attract the buyer.
First, it is important to understand that Facebook did an excellent job embracing the mobile format – meaning iPhones, Droids, and tablet devices. And people check Facebook all the time on these devices.
For example, if there is a four-bedroom home in Vienna near the Metro, refining an ad to be shown to Facebook users only along the Orange/Silver Line corridor in Arlington to college graduates from 20 to 40 years old makes sense.
Yes, that strategy is possible.
Or for that same house in Vienna, selecting an ad to run in a 10 mile radius to people over 24 is another strategy. (Why people over 24? They typically have jobs that pay well.)
Driving traffic to a landing page of your house with professional photos, a Google map, and time for an open house is helpful to consumers who may be planning an afternoon of house hunting. Yes, that ad will start running two hours before the open house.
Over the span of six hours, a good ad can pop up over 7,000 times and generate over 200 clicks to Learn More about your house.
Facebook marketing is so much more effective than magazine or newspaper ads since consumers see the photos, share it with their friends, click to get more information (or photos) and make split decisions to see a home or contact their agent. High impact marketing for 2019.