Doug Francis Real Estate

  • Meet Doug
  • How I Sell Your Home
  • Case Studies
  • Let’s Connect

Facebook Marketing

Facebook has made marketing your home directly to a target group much easier for real estate agents like me, and this strategy has worked effectively over the past two years to attract the buyer.

First, it is important to understand that Facebook did an excellent job embracing the mobile format – meaning iPhones, Droids, and tablet devices. And people check Facebook all the time on these devices.

Vienna Virginia Homes Facebook MarketingSo, after I have created a landing page for a listing on this site, I create an ad on Facebook designed to send the target group at a specific time.

How targeted?

For example, if there is a four-bedroom home in Vienna near the Metro, refining an ad to be shown to Facebook users only along the Orange/Silver Line corridor in Arlington to college graduates from 20 to 40 years old makes sense.

Yes, that strategy is possible.

Or for that same house in Vienna, selecting an ad to run in a 10 mile radius to people over 24 is another strategy. (Why people over 24? They typically have jobs that pay well.)

Driving traffic to a landing page of your house with professional photos, a Google map, and time for an open house is helpful to consumers who may be planning an afternoon of house hunting. Yes, that ad will start running two hours before the open house.

Over the span of six hours, a good ad can pop up over 7,000 times and generate over 200 clicks to Learn More about your house.

Facebook marketing is so much more effective than magazine or newspaper ads since consumers see the photos, share it with their friends, click to get more information (or photos) and make split decisions to see a home or contact their agent. High impact marketing for 2019.


 

Let’s Get More In Depth:

  • Digital Signatures

  • MRIS

  • Zillow Value Estimate vs. RPR Value Estimate

  • Home Inspections & Radon Inspections

  • Mobile Apps from Zillow, Redfin, Realtor.com

  • Sotheby’s Lifestyle Websites

  • What is My Home Worth?

  • Open Houses

  • Negotiation

  • 3D Tours & Floor Plans

Vienna real estate agent Doug Francis

When we bought our house in Vienna, we were thinking about raising the kids, building an addition, and knowing the neighbors. Today, home buyers are attracted to Vienna because of the sense of community, walkability, and small town lifestyle.

So, what’s next after your 25 years? It’s a conversation many of my clients are having with me as they plan to move to the beach, travel, or get closer to grandkids. Helping them see their future, sell their current home, and move ahead with their updated plan has been an interesting new chapter.

My background: I am an active licensed agent in Virginia, have negotiated hundreds of sales contracts, work at TTR Sotheby’s International Realty in McLean, and still sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let’s discuss your moving plans: Email doug@dougfrancis.com or call me at (703) 304-6827 .  Cheers!

Considering selling your home?

https://youtu.be/0ZSodCtsfkY

Just Sold!

Plum Street home with swimming pool

Looking for a house with a pool in Vienna, VA?

Sold!

https://vimeo.com/1003798838?loop=0

Planning to sell your home?

Case Studies

Continue Reading

Have a question?

Homeowners: Add a level of privacy

name withheld by request

Privacy: Hiding your name

Looking for testimonials?

Read through a collection of client comments originally posted on Zillow, Google and Trulia. See what my clients say...

Looking for a Custom Home?

Insights into New Homes in Vienna VA
Staged kitchen for real estate marketing

Here’s my home seller checklist… imagine you’re Getting Ready to Sell

Getting started is the hardest part for many clients. My Vienna home seller checklist will help you get the ball rolling today.

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I'm licensed in Virginia with a focus on Vienna, VA real estate since 1991.

That deep knowledge is valuable, especially in today's fast-paced market where advice is critical. Although many of my clients are personally referred, I am available to help you too and am accepting new clients right now.

Feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

Search for a subject

Contact

Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
Why do people hire me?

Search for homes in Vienna

Vienna Real Estate Guide

This material can only be used with written permission.

Equal Housing Opportunity

 

Copyright © 2025 Doug Francis · Minimum Pro Theme on Genesis Framework · WordPress · Log in