Doug Francis | Real Estate

  • Meet Doug
  • How I Sell Your Home
  • Case Studies
  • Let’s Connect

Facebook and Real Estate Negotiations

By Doug Francis

Facebook and Real EstateEmotions can run high during real estate negotiations. Super high.

Recently, an out-of-area Facebook friend posted that she had bought, The House!

There were over 150 Likes and dozens of comments.

Then… the topic disappeared from her News Feed.

Everyone understands that it is exciting to buy something new, and a house sale is typically an epic moment for both buyer and seller. There aren’t many times in your life when you buy or sell a home, but remember that it is possible to let your friends know a little too early that you are moving.


Real estate sales aren’t final until the Deed has been signed

Things happen that can cause delays, defaults, and heartache like…

  • The buyer may change her mind (seen it)
  • The seller may change his mind (seen it)
  • The home inspection uncovered a bigger than expected issue (seen that)
  • The appraisal was low (it happens)
  • The buyer’s new job was eliminated (yup. it happened)
  • The buyer got mad at the seller (declared void)
  • The underwriter rejected the loan (happened a long time ago)
  • There was an issue with the Title (ex-spouse)
  • The Estate required all four children to sign (one was uncooperative)

The Facebook stalker

Another reason to hold back your announcement on Facebook is the potential that the other party may see your post.

How can that happen?

When a client was selling her house, she caught wind that she had a Facebook connection with the buyer’s daughter who posted on her page how her parents had located a cute home in Vienna “near their grand-kids”. We had an interesting conversation because it was obtained in a round-about manner.

Although my clients didn’t use the information maliciously, they did know that the buyers were super excited about their house.

This scenario could have taken a wrong turn if another buyer submitted a higher, back-up offer. Sellers can continue to accept back-up offers just in case the primary contract falls apart. Back-ups aren’t common, but if there is a back-up contract in hand then the seller can become much more demanding and inflexible with the current contract holders.

For example, failure to respond to a Notice to remove a contingency immediately at the deadline may result in a contract becoming voidable. If the contract is declared void, then the NVAR Sales Contract (Paragraph 34) states that “both parties will immediately execute a release directing that the Deposit be refunded in full to Buyer according to the terms of the Deposit paragraph.”

Hey, that’s when it’s completely over!

Consider Facebook public information

Friends-of-friends means that a lot of people may see your news.

My tip for buyers and sellers, keep everything under-wraps until you get the keys.

That’s when you can post photos, and wait for deliveries of trendy housewarming gifts from your 283 hip Facebook friends!

 

Filed Under: Blog, Home Buyer Tips, Home Seller Tips Tagged With: Home Buyer Tips, real estate, Vienna Virginia

About Doug Francis

A seasoned Realtor specializing in unique and new homes around Vienna, Virginia, Doug has seen consumer behavior, negotiations and communication styles change. At his original brokerage, he was the first agent to add an email address. Imagine! Outside real estate, he plays tennis, is a Washington Capitals fan, spends time with Skipper (his dog), and enjoys the restaurant scene in the DCA. He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

When we bought our house in Vienna, we were thinking about raising the kids, building an addition, and knowing the neighbors. Today, many of those great neighbors have retired and I was able to help them take that next step smoothly.

So, what’s next after your 25 years? It’s a conversation many of my clients are having with me as they plan to move to the beach, travel, or get closer to grandkids. Helping them see their future, sell their current home, and move ahead with their updated plan has been an interesting new chapter.

My background: I am an active licensed agent in Virginia, have negotiated hundreds of sales contracts, work at TTR Sotheby’s International Realty in McLean, and help clients get organized helping maximize the value for today’s home buyer. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let’s discuss your moving plans: Email doug@dougfrancis.com or call me at (703) 304-6827 .  Cheers!

Considering selling your home?

https://youtu.be/0ZSodCtsfkY

Just Sold!

Plum Street home with swimming pool

Looking for a house with a pool in Vienna, VA?

Sold!

https://vimeo.com/1003798838?loop=0

Planning to sell your home?

Real examples of before and after real estate work by Doug Francis

Case Studies

My step-by-step guidance | before and after pics Continue Reading

Have a question?

Homeowners: Add a level of privacy

name withheld by request

Privacy: Hiding your name

Looking for testimonials?

Read through a collection of client comments originally posted on Zillow, Google and Trulia. See what my clients say...

Looking for a Custom Home?

Insights into New Homes in Vienna VA
Termite in 2x4

A required termite inspection in your sales contract?

Updated for 2025 Yes, a termite inspection clause is part of the standard Northern Virginia real estate sales contract. You need to keep in mind, this inspection needs to be done within 90 days prior to Settlement. Last week, I received a question via email from an upset seller who had just been told that […]

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I'm licensed in Virginia with a focus on Vienna, VA real estate since 1991.

That deep knowledge is valuable, especially in today's fast-paced market where advice is critical. Although many of my clients are personally referred, I am available to help you too and am accepting new clients right now.

Feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

Thank you for electing me to the Vienna Town Council!

Yes, I am a candidate for the Vienna Town Council this year, 11/4/2025. Learn More Now!

Search for a subject

Contact

Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
Why do people hire me?

Search for homes in Vienna

Vienna Real Estate Guide

Note from Legal…

My clients deserve my undivided loyalty and priority scheduling. Therefore, I exclusively serve buyers and sellers with whom I have signed representation agreements.

Washingtonian Magazine Top Agent 2025 logo
This material can only be used with written permission.

Equal Housing Opportunity

 

Copyright © 2026 Doug Francis · Minimum Pro Theme on Genesis Framework · WordPress · Log in