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The Online Search for Real Estate

November 12, 2013 By Doug Francis

McLean Real Estate for Sale

A typical real estate search site.

As you sit on the couch watching Modern Family with your iPad in your lap, you Google “McLean Va Homes for Sale” so you can see what $1,000,000 will buy these days.

The results show both paid and organic results and you will click on one. Whichever… they all sort of show the same homes.

That’s right, they do show all of the same homes for sale but after looking at two or three now they want you to register. Register for the same info that you can see on Zillow or Trulia anonymously… what’s the deal?

About a decade ago there was a top level decision made by Realtors to allow websites to get a direct feed of listing details which were once disseminated only in the private MLS network. Now, for a fee, anyone with proper credentials can publish listing for every Realtor on a web site using licensed IDX.

Essentially, the goal is to capture leads (yes, you) so you can be targeted with real estate ads and emails from one top agent. Drip, drip, drip… she’ll capture you!

A Smarter Real Estate Strategy

What I decided to do on this site was share more in-depth knowledge and local insight into a community. But, I also know that having listings is helpful and you can find them in this site too. (they just aren’t the only thing, get it?)

I bet you are probably going to Google to get better insight or understanding into the real estate market right now. And probably pleased to discover an authoritative agent who isn’t just another slick sales guy. (If you want a slick sales guy then contact…)

I love it when I mention to a client a critical fact that she couldn’t have known about Vienna without living here, and then hear back “that’s exactly the type of information I’m looking for!”

So, go to Google and type in “McLean Home Search” or “Vienna Real Estate for Sale” and look through those home search sites.

Doug Francis Google ResultWhen you are ready, you will probably see me in those Google search results too and then we can put together a smart strategy for actually buying one of those homes.

You might just want to bookmark, favorite or star this page right now. Cheers!

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Filed Under: Blog, Home Buyer Tips Tagged With: Google, real estate

About Doug Francis

A Realtor specializing in unique and new homes around Vienna, Virginia, Doug started writing a first-hand blog about his everyday real estate experiences a decade ago. In depth, helpful and fun has always been the objective. Outside real estate, he "starred" in a tech commercial for Verisign's "Where the World Clicks" campaign, and was quoted in Money Magazine's Best Places to Live article on Vienna. He's a Boston University graduate who feels morning coffee is non-negotiable.

Being able to guide my clients through many real estate sales, either moving out, moving in, or just across town, has been a rewarding experience that helps when discussing a plan with a future client.

Being able to help them focus and understand our proven sales plan always eases their anxiety of this looming personal task. And, putting it into bite-sized steps always helps them get where they really want to be.

My background… I’ve been an active licensed agent in Virginia for 25 years, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the town tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Questions? Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

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About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing ~ and my marketing starts here. My elite clientele has been attracted to my results-oriented strategy for years, and I am accepting new clients now.

Thanks for reading... and feel free to contact me at 703-304-6827 or send me an email at doug@dougfrancis.com anytime!

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Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
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