Doug Francis

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Planning to Sell?

Vienna Real Estate Marketing Plan Doug Francis Realtor

A terrific brand name representing your home

Planning ahead is the key to selling your Northern Virginia home!

I can see a lot of homes in a month, and it gets easy to tell which homes are going to appeal to the pool of active buyers out there. And those active buyers can also tell when a property is going to sell fast… really fast!

So here are some quick tips on the subject of selling a home that you (yes,  you!) may want to think about or work on to get maximum interest in your Northern Virginia home.

Set the stage:

  • Prepare for that first impression from the car as they pull up to your home. Yes, your landscaping is important so mow the lawn, rake the leaves, plant some flowers, or add a potted plant or two. Wash down the driveway, clean the windows, maybe even paint some trim or shutters.

Your Front Door:

  • Is it time to polish the brass, replace the handle and knocker or put a fresh coat of paint on? If there is a storm door, make sure it works properly and is clean.

• Inside Home Staging:

  • Yes, you will need to minimize. Maybe eliminate some furniture, remove throw rugs to show off the hardwood floors, clean-off the kitchen counters, clean out the fridge (especially that old Chinese food container) and consider some fresh paint. Okay, pull out that old Pottery Barn catalog for paint ideas or what a show-home should look like. Yes, to the new buyers it is a show-home!

The Outback of Your House:

  • If you have a deck, patio or yard then it is time to get to work. Power-wash the deck, weed the patio, mow the lawn… and if it is spring, summer or fall then let’s get some flowers out there. Show them how these areas are part of the house or lifestyle and your home will feel bigger than the competition!

Updated kitchen The little things matter:

  • I like to have my handy-guy Jason Mills come over and fix little issues like drywall, light fixtures, faucets that may make a home look beaten up. Even a three year-old home has wear and tear. If you want to create excitement, then make it seem ship-shape and turn-key.

Make Your Home Easy to Show:

  • I have had to skip homes because they lacked  electronic lock boxes, had restrictive show-times, or if it is showed “only with the listing agent present” or has a barking dog… these issues impact your marketability. There were two homes last weekend that required me to call the day before (24-hour notice) and it was still a hassle to show. So, make it easy.

Work with Home Buyer Agents:

  • Before a buyer agent goes out looking at homes, did you know they will have their clients “pre-approved” with a reputable mortgage lender? So their clients are qualified to buy your home before they stroll through your front door, and can make an offer today that will close within a reasonable time frame. And that is exactly what you want, not a bunch of tire kickers strolling through your “open-house” on a Sunday afternoon!

Understand your Asking Price:

  • Any buyer who has seen twenty homes knows what comparable homes are priced at on a given weekend. It may seem contrary to what you read in the press, but I am seeing well priced homes in good condition get more than one offer on the first weekend and then sell at or above asking price!

I keep a list of contractors that I have used or clients have recommended to me, or you can consult a site like Angie’s List (you will have to pay to access that site), so  you can start by contacting me for a referral or two, but remember that it is extremely important to get the ball rolling early on in the process.

Let’s set up a time when we can walk through the property together and put together a winning strategy.

Do you want to read more Seller Tips…?

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Vienna real estate agent Doug Francis

When we bought our house, we were thinking about raising the kids, updating, and building an addition. With our kids now out of college, our plans are looking at our next phase, especially after seeing friends move away and adjust their lifestyles.

So, what’s next after 25 years? It’s a conversation lots of my clients are having with me as they plan to move to the beach, travel, or move closer to grandkids. Helping them see their future, sell their current home, and move ahead to their new plan has been an interesting new chapter.

My background… I am an active licensed agent in Virginia, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let me help you too: Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

6808 BROYHILL ST
MCLEAN, VA
Photo of 6808 BROYHILL ST, MCLEAN, VA 22101 (MLS # VAFX2137956)
$2,499,000
49
  • Lot Size
    16,989 sqft

  • Home Size
    6,708 sqft

  • Beds
    6 Beds

  • Baths
    7 Baths

View Virtual Tour

Filmed in Vienna and McLean

https://youtu.be/ClqEIV1zoQg

Planning to sell your home?

Case Studies

Listing Case Studies Continue Reading

Vienna Real Estate

  • $2,199,888 102 JAMES DR SE
    VIENNA, VA
  • $1,295,000 2511 BABCOCK RD
    VIENNA, VA
  • $1,088,888 8807 HIGDON DR
    VIENNA, VA
  • $1,495,000 610 MEADOW LN SW
    VIENNA, VA
  • $3,600,000 626 HILLCREST DR SW
    VIENNA, VA
  • $1,795,000 904 DALE CT SE
    VIENNA, VA
  • $1,200,000 9838 CORAL BELLS CT
    VIENNA, VA
  • $3,300,000 10009 MURNANE ST
    VIENNA, VA
  • $2,525,000 131 KINGSLEY RD SW
    VIENNA, VA
  • $599,000 3005 SPICE CT
    VIENNA, VA
102 JAMES DR SE
VIENNA, VA
Photo of 102 JAMES DR SE, VIENNA, VA 22180 (MLS # VAFX2150256)
$2,199,888
Lot Size
10,019 sqft

Home Size
1,062 sqft

Beds
5 Beds

Baths
7 Baths

2511 BABCOCK RD
VIENNA, VA
Photo of 2511 BABCOCK RD, VIENNA, VA 22181 (MLS # VAFX2149442)
$1,295,000
Lot Size
14,811 sqft

Home Size
3,240 sqft

Beds
4 Beds

Baths
4 Baths

8807 HIGDON DR
VIENNA, VA
Photo of 8807 HIGDON DR, VIENNA, VA 22182 (MLS # VAFX2149464)
$1,088,888
Lot Size
10,455 sqft

Home Size
2,410 sqft

Beds
5 Beds

Baths
3 Baths

610 MEADOW LN SW
VIENNA, VA
Photo of 610 MEADOW LN SW, VIENNA, VA 22180 (MLS # VAFX2149952)
$1,495,000
Lot Size
N/A

Home Size
3,368 sqft

Beds
6 Beds

Baths
6 Baths

626 HILLCREST DR SW
VIENNA, VA
Photo of 626 HILLCREST DR SW, VIENNA, VA 22180 (MLS # VAFX2149036)
$3,600,000
Lot Size
23,523 sqft

Home Size
9,092 sqft

Beds
7 Beds

Baths
9 Baths

904 DALE CT SE
VIENNA, VA
Photo of 904 DALE CT SE, VIENNA, VA 22180 (MLS # VAFX2149540)
$1,795,000
Lot Size
10,455 sqft

Home Size
4,937 sqft

Beds
5 Beds

Baths
5 Baths

9838 CORAL BELLS CT
VIENNA, VA
Photo of 9838 CORAL BELLS CT, VIENNA, VA 22182 (MLS # VAFX2149568)
$1,200,000
Lot Size
20,038 sqft

Home Size
3,020 sqft

Beds
4 Beds

Baths
4 Baths

10009 MURNANE ST
VIENNA, VA
Photo of 10009 MURNANE ST, VIENNA, VA 22181 (MLS # VAFX2149646)
$3,300,000
Lot Size
21,780 sqft

Home Size
9,750 sqft

Beds
7 Beds

Baths
9 Baths

131 KINGSLEY RD SW
VIENNA, VA
Photo of 131 KINGSLEY RD SW, VIENNA, VA 22180 (MLS # VAFX2149584)
$2,525,000
Lot Size
21,780 sqft

Home Size
7,793 sqft

Beds
6 Beds

Baths
7 Baths

3005 SPICE CT
VIENNA, VA
Photo of 3005 SPICE CT, VIENNA, VA 22181 (MLS # VAFX2148724)
$599,000
Lot Size
1,307 sqft

Home Size
1,940 sqft

Beds
5 Beds

Baths
4 Baths

  • 102 JAMES DR SE
    VIENNA, VA
    Photo of 102 JAMES DR SE, VIENNA, VA 22180 (MLS # VAFX2150256)
    $2,199,888
    Lot Size
    10,019 sqft

    Home Size
    1,062 sqft

    Beds
    5 Beds

    Baths
    7 Baths

  • 2511 BABCOCK RD
    VIENNA, VA
    Photo of 2511 BABCOCK RD, VIENNA, VA 22181 (MLS # VAFX2149442)
    $1,295,000
    Lot Size
    14,811 sqft

    Home Size
    3,240 sqft

    Beds
    4 Beds

    Baths
    4 Baths

  • 8807 HIGDON DR
    VIENNA, VA
    Photo of 8807 HIGDON DR, VIENNA, VA 22182 (MLS # VAFX2149464)
    $1,088,888
    Lot Size
    10,455 sqft

    Home Size
    2,410 sqft

    Beds
    5 Beds

    Baths
    3 Baths

  • 610 MEADOW LN SW
    VIENNA, VA
    Photo of 610 MEADOW LN SW, VIENNA, VA 22180 (MLS # VAFX2149952)
    $1,495,000
    Lot Size
    N/A

    Home Size
    3,368 sqft

    Beds
    6 Beds

    Baths
    6 Baths

  • 626 HILLCREST DR SW
    VIENNA, VA
    Photo of 626 HILLCREST DR SW, VIENNA, VA 22180 (MLS # VAFX2149036)
    $3,600,000
    Lot Size
    23,523 sqft

    Home Size
    9,092 sqft

    Beds
    7 Beds

    Baths
    9 Baths

  • 904 DALE CT SE
    VIENNA, VA
    Photo of 904 DALE CT SE, VIENNA, VA 22180 (MLS # VAFX2149540)
    $1,795,000
    Lot Size
    10,455 sqft

    Home Size
    4,937 sqft

    Beds
    5 Beds

    Baths
    5 Baths

  • 9838 CORAL BELLS CT
    VIENNA, VA
    Photo of 9838 CORAL BELLS CT, VIENNA, VA 22182 (MLS # VAFX2149568)
    $1,200,000
    Lot Size
    20,038 sqft

    Home Size
    3,020 sqft

    Beds
    4 Beds

    Baths
    4 Baths

  • 10009 MURNANE ST
    VIENNA, VA
    Photo of 10009 MURNANE ST, VIENNA, VA 22181 (MLS # VAFX2149646)
    $3,300,000
    Lot Size
    21,780 sqft

    Home Size
    9,750 sqft

    Beds
    7 Beds

    Baths
    9 Baths

  • 131 KINGSLEY RD SW
    VIENNA, VA
    Photo of 131 KINGSLEY RD SW, VIENNA, VA 22180 (MLS # VAFX2149584)
    $2,525,000
    Lot Size
    21,780 sqft

    Home Size
    7,793 sqft

    Beds
    6 Beds

    Baths
    7 Baths

  • 3005 SPICE CT
    VIENNA, VA
    Photo of 3005 SPICE CT, VIENNA, VA 22181 (MLS # VAFX2148724)
    $599,000
    Lot Size
    1,307 sqft

    Home Size
    1,940 sqft

    Beds
    5 Beds

    Baths
    4 Baths

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Insights into New Homes in Vienna VA
Virtual tour when selling a home in Vienna VA

Where your house meets home buyers

Home sellers are often caught off guard when I explain that today’s home buyers will decide on their house before ever stepping foot in it. The days of spending hours driving around looking at seven, eight, or nine houses on a sunny Saturday are over. Yes, meeting at 9:00 a.m. to review the available listings […]

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for Fall 2023 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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Contact

Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
Why do people hire me?

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Vienna Real Estate Guide

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