Doug Francis | Realtor

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Planning to Sell?

Vienna Real Estate Marketing Plan Doug Francis Realtor

A terrific brand name representing your home

Planning ahead is the key to selling your Northern Virginia home!

I can see a lot of homes in a month, and it gets easy to tell which homes are going to appeal to the pool of active buyers out there. And those active buyers can also tell when a property is going to sell fast… really fast!

So here are some quick tips on the subject of selling a home that you (yes,  you!) may want to think about or work on to get maximum interest in your Northern Virginia home.

Set the stage:

  • Prepare for that first impression from the car as they pull up to your home. Yes, your landscaping is important so mow the lawn, rake the leaves, plant some flowers, or add a potted plant or two. Wash down the driveway, clean the windows, maybe even paint some trim or shutters.

Your Front Door:

  • Is it time to polish the brass, replace the handle and knocker or put a fresh coat of paint on? If there is a storm door, make sure it works properly and is clean.

• Inside Home Staging:

  • Yes, you will need to minimize. Maybe eliminate some furniture, remove throw rugs to show off the hardwood floors, clean-off the kitchen counters, clean out the fridge (especially that old Chinese food container) and consider some fresh paint. Okay, pull out that old Pottery Barn catalog for paint ideas or what a show-home should look like. Yes, to the new buyers it is a show-home!

The Outback of Your House:

  • If you have a deck, patio or yard then it is time to get to work. Power-wash the deck, weed the patio, mow the lawn… and if it is spring, summer or fall then let’s get some flowers out there. Show them how these areas are part of the house or lifestyle and your home will feel bigger than the competition!

Updated kitchen The little things matter:

  • I like to have my handy-guy Jason Mills come over and fix little issues like drywall, light fixtures, faucets that may make a home look beaten up. Even a three year-old home has wear and tear. If you want to create excitement, then make it seem ship-shape and turn-key.

Make Your Home Easy to Show:

  • I have had to skip homes because they lacked  electronic lock boxes, had restrictive show-times, or if it is showed “only with the listing agent present” or has a barking dog… these issues impact your marketability. There were two homes last weekend that required me to call the day before (24-hour notice) and it was still a hassle to show. So, make it easy.

Work with Home Buyer Agents:

  • Before a buyer agent goes out looking at homes, did you know they will have their clients “pre-approved” with a reputable mortgage lender? So their clients are qualified to buy your home before they stroll through your front door, and can make an offer today that will close within a reasonable time frame. And that is exactly what you want, not a bunch of tire kickers strolling through your “open-house” on a Sunday afternoon!

Understand your Asking Price:

  • Any buyer who has seen twenty homes knows what comparable homes are priced at on a given weekend. It may seem contrary to what you read in the press, but I am seeing well priced homes in good condition get more than one offer on the first weekend and then sell at or above asking price!

I keep a list of contractors that I have used or clients have recommended to me, or you can consult a site like Angie’s List (you will have to pay to access that site), so  you can start by contacting me for a referral or two, but remember that it is extremely important to get the ball rolling early on in the process.

Let’s set up a time when we can walk through the property together and put together a winning strategy.

Do you want to read more Seller Tips…?

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Being able to guide my clients through many real estate sales, either moving out, moving in, or just across town, has been a rewarding experience that helps when discussing a plan with a future client.

Being able to help them focus and understand our proven sales plan always eases their anxiety of this looming personal task. And, putting it into bite-sized steps always helps them get where they really want to be.

My background… I’ve been an active licensed agent in Virginia for 25 years, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the town tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Questions? Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

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Looking for testimonials?

Read through a collection of client comments originally posted on Zillow, Google and Trulia. See what my clients say...

Looking for a Custom Home?

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Right now, having a do-able home project may be just what you need to reduce your stress levels. Really, it’s okay to pretend a little while improving your home and current lifestyle. Putting together plans to help my clients prepare their homes to appeal to the Vienna real estate market is always fun, but, these […]

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing ~ and my marketing starts here. My elite clientele has been attracted to my results-oriented strategy for years, and I am accepting new clients now.

Thanks for reading... and feel free to contact me at 703-304-6827 or send me an email at doug@dougfrancis.com anytime!

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Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
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This material can only be used with written permission from Doug Francis, Realtor. Copyright 2020

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