Doug Francis | Real Estate

  • Meet Doug
  • How I Sell Your Home
  • Case Studies
  • Let’s Connect

It takes more than the crystal ball to understand real estate

By Doug Francis

crystal-ball

Are you still looking into that crystal ball?

You know, like when you were searching for the bottom of the market, the lowest interest rate to refinance, or if the economy is sending a signal of a turn around.

In the April 27th issue of BusinessWeek, there was an article titled “What Good are Economists Anyway?” that really put the screws to high-profile economists for missing the current downturn in the world economy and housing sector. BW can pick some hot topics, but I feel it is probably better for everyone to get out the crystal ball to look at the future instead of the mistakes of the past.

Many real estate web blogs are filled with dry statistics provided by the local MLS, Realtor Association or RealtyTrac. These are very important to economists and real estate obsessed nerds, but ask the average home buyer who is actively searching for a home or home seller waiting for an offer and then you will get a different picture, quickly.

Every market across the United States, such as Northern Virginia, Austin, Chicago, Las Vegas,  Phoenix, Portland,  San Antonio, San Diego or Seattle, has a set of distinct personalities. In addition, these personalities can seem schizophrenic to an economist sitting in an academic setting. While the market in Phoenix or San Diego may be losing value, simultaneously the Austin market may be seeing slight price appreciation. That is why real estate will always be local, almost neighborhood by neighborhood specific, and invisible to interpretation by celebrity economists.jm-keynes

Over my past 18 years in the business, I have met agents from all over the country traveling to training events in Seattle, Denver, Austin, Boston, Atlanta and Philadelphia. And I do my best to touch base with that network to give me insight that may benefit my clients here in Northern Virginia. The data may be not as academic as what you see in official reports, but should be an excellent peek into the “ground-floor” of the real estate business.

Filed Under: Blog Tagged With: bottom, buyer, seller, short-sale

About Doug Francis

A seasoned Realtor specializing in unique and new homes around Vienna, Virginia, Doug has seen consumer behavior, negotiations and communication styles change. At his original brokerage, he was the first agent to add an email address. Imagine! Outside real estate, he plays tennis, is a Washington Capitals fan, spends time with Skipper (his dog), and enjoys the restaurant scene in the DCA. He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

When we bought our house in Vienna, we were thinking about raising the kids, building an addition, and knowing the neighbors. Today, many of those great neighbors have retired and I was able to help them take that next step smoothly.

So, what’s next after your 25 years? It’s a conversation many of my clients are having with me as they plan to move to the beach, travel, or get closer to grandkids. Helping them see their future, sell their current home, and move ahead with their updated plan has been an interesting new chapter.

My background: I am an active licensed agent in Virginia, have negotiated hundreds of sales contracts, work at TTR Sotheby’s International Realty in McLean, and help clients get organized helping maximize the value for today’s home buyer. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let’s discuss your moving plans: Email doug@dougfrancis.com or call me at (703) 304-6827 .  Cheers!

Considering selling your home?

https://youtu.be/0ZSodCtsfkY

Just Sold!

Plum Street home with swimming pool

Looking for a house with a pool in Vienna, VA?

Sold!

https://vimeo.com/1003798838?loop=0

Planning to sell your home?

Real examples of before and after real estate work by Doug Francis

Case Studies

My step-by-step guidance | before and after pics Continue Reading

Have a question?

Homeowners: Add a level of privacy

name withheld by request

Privacy: Hiding your name

Looking for testimonials?

Read through a collection of client comments originally posted on Zillow, Google and Trulia. See what my clients say...

Looking for a Custom Home?

Insights into New Homes in Vienna VA
Termite in 2x4

A required termite inspection in your sales contract?

Updated for 2025 Yes, a termite inspection clause is part of the standard Northern Virginia real estate sales contract. You need to keep in mind, this inspection needs to be done within 90 days prior to Settlement. Last week, I received a question via email from an upset seller who had just been told that […]

“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
– R. Pollard

“He truly was a partner integrating us unto the community and made it easy for us to take advantage of all Vienna has to offer.”
– A. D’Eredita

“We are so thankful we found Doug to guide us through the complex home selling and buying processes!”
– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I'm licensed in Virginia with a focus on Vienna, VA real estate since 1991.

That deep knowledge is valuable, especially in today's fast-paced market where advice is critical. Although many of my clients are personally referred, I am available to help you too and am accepting new clients right now.

Feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

Vote for Doug Francis

Yes, I am a candidate for the Vienna Town Council this year, 11/4/2025. Learn More Now!

Search for a subject

Contact

Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
Why do people hire me?

Search for homes in Vienna

Vienna Real Estate Guide

Washingtonian Magazine Top Agent 2025 logo
This material can only be used with written permission.

Equal Housing Opportunity

 

Copyright © 2025 Doug Francis · Minimum Pro Theme on Genesis Framework · WordPress · Log in