My approach to the real estate business
changed after the financial crisis over a decade ago. Online articles were getting too slick, too salesy, and were not providing helpful information but just trying to capture you as a “hot” lead.
I had a lot of local valuable experience to share, and felt readers would be interested in a deep dive into the Vienna real estate market, new construction, negotiations, and the day-to-day process of my job.
About my hands-on experience (not the AI ChatGPT generated articles I now see with nothing deeper than a Wikipedia statistic).
Since then I have written hundreds of articles, and helped clients who stumbled across my blog buy and sell homes in Vienna, Arlington, Falls Church, McLean and Reston.
In fact, Money Magazine called me about the Town of Vienna months before ranking it #3 in their “Best of” issue in 2013. The article is framed and is in the lobby at Town Hall.
I still read real estate and mortgage articles every day that are crafted to capture you as a lead. But that isn’t my goal here, because I would rather you read, learn something, and feel you can reach out to me with a question.
And, if you feel comfortable enough, then you will ask for my help to sell your home or relocate here from across the country. Let me know, I’m here to help.
First, some history…
When I became a real estate agent in Vienna back in the 1990s, I really had no idea that those sales experiences would provide almost endless content for a real estate blog.
And all that content helped reshape my business when the sky was falling back in 2008 and when many Realtors were quitting the business altogether.
That’s when I started reading online, studying how creating useful real estate articles without typical sales hype was actually teaching people. My stories would resonate with people searching for helpful articles.
At first, I had to teach myself WordPress basics, but I knew how to write, was creative, and I loved digital photography which was exactly where the web was headed.
Today’s Vienna real estate market is still super competitive and much more expensive…and that’s exactly where my hands-on experience and creativity combined with AI smartphone apps really benefit my clients.
My Background
I moved to Oakton, VA from Boston in 1990 after working downtown for a Fortune 100 company. It was just before the “.com boom“, and I worked on and helped develop a content-rich intranet site for the customer service people at Putnam. It gave me insight into the future value of email and immediate online information. Everything was applicable to real estate in technology-driven Northern Virginia.
I’m married to a Fairfax County Public School teacher, we have two young adults and a dog named Skipper.
Virginia Real Estate License (0225 021708) working in the suburban Washington DC metro area. I started as a Realtor in Vienna in 1991. I’m a Listing Agent when clients are selling a home, and a Buyer’s Agent when a client is purchasing a home.
- TTR Sotheby’s International Realty 2015
- Vice President at TTR Sotheby’s International Realty
- Arlington Magazine Top Producer 2023
- Washingtonian Magazine Top Agents 2021
- Northern Virginia Magazine Top Real Estate Agents
- RE/MAX agent from 1994 to 2014
- RE/MAX International Hall of Fame Member
- Northern Virginia Association of Realtors Million Dollar Club
- NVAR Life Member Top Producers Club
- Seniors Real Estate Specialist® (SRES®)
- National Association of Realtors Accredited Buyer Representative (ABR)
- Town & Country Realtors from 1991 to 1994, Vienna Office
Other Experience
- Putnam Investments on High Street in Boston
- Feron’s Tennis Shop on Newbury Street in Boston (fun job in college)
- Boston University, B.A. in History
- The Gunnery School, Washington CT
- Coached Vienna Boys U13 lacrosse team
- Volunteer in North East Vienna Citizens Association
- Past PTA Volunteer at Wolftrap Elementary
- Quoted in Money Magazine’s article “Best Places to Live“
- Profiled by Verisign Inc. in their small business success story video project
- Native Rhode Islander, enjoys sailing and spending time in Narragansett
- Dunes Club Member
- Vienna Arts Society – Advisory Board Member
- Vienna Woods Swim and Tennis Member
- 7+ gallon blood donor (they keep track at Inova, you should donate too!)
- Can be seen on the W&OD Trail walking Skipper, our eight-year-old Cairn Terrier or sitting at a table in Caffè Amouri enjoying a mocha latte.
Here is how I can help you too.
Articles
I have written articles on this site for ten years and covered a ton of topics. Go ahead and search the site and read the blog. It is broken down for sellers or buyers, but there are many tips like buying tear-downs, mortgage financing, offers and negotiations, painting and staging, and just living here in Vienna.
New and Custom Homes
Navigating the teardown and new home building experience is complex. And it isn’t just topics like setbacks and lot coverage, but the finished quality, workmanship, and value. I talk with builders about upcoming projects so often my clients are first to know. I have helped clients buy new homes from the “better builders” in Vienna, McLean, Oakton, Falls Church, Arlington, Fairfax and Loudoun Counties.
Yes, I go far beyond the Vienna real estate market.
Staging, Marketing, and Listing
It often takes thirty days to get a home ready to sell, and that project requires teamwork, like you see on HGTV. Maybe you want a checklist like this one?
Meeting with clients at their house helps establish a timeline of what needs to get done, helping everyone get on the same page. It is a team effort, and having a marketing strategy and plan to follow is key.
I have a list of modern colors that sell, and know there is a lot of hard work ahead to help your house have the “wow or it factor” that appeal to today’s buyers are secretly searching for.
And I have assembled a team of painters, home stagers, professional photographers and specialists to help you achieve the best market value.
The digital marketing strategy targets where buyers are looking, can be marketed to, and motivate them to call their agent to put together an offer.
Going beyond realty Apps
Home search apps are tools, but often train buyers into a really narrow focus. For example, over the years I have met clients who are on the verge of insanity waiting for an app to “ding” with a new listing.
It’s unhealthy and may cause anxiety, panic, and a feeling of powerlessness.
Besides providing stability, I look at homes every day and often help clients find ideal homes that online looked terrible or had a typo which put it outside the search area. This happens a lot more than you would expect.
And then there is analysis and offers. Having negotiated hundreds of real estate transactions, I help you craft a winning offer.
Talk with Me
I enjoy talking on the phone, as long as I’m not driving or talking with a client. Try me at 703-304-6827
Main Office Address:
TTR Sotheby’s International Realty
6723 Whittier Avenue McLean, VA 22101
Equal Housing Opportunity
