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Digital signature saves the home sale negotiation!

By Doug Francis

Yellowstone highway 2One of my real estate associates at RE/MAX Presidential recently went on a vacation and I agreed to handle her clients. Yes, we all need vacations (even real estate agents) to recharge our batteries and add a little adventure to our lives. In her case, it was a motorcycle trip in Wyoming and Montana with her husband.

One of the cases involved a town house with three offers, all below the asking price, and the seller was holding firm.

Hey, people seemed to be lining up so why not hold out for more money? They were already selling at a loss and the press seems to be reporting a “pick-up” in the real estate market. And isn’t this a real estate negotiation strategy?

Well, not really.

When I took over, the offers were already about ten days old and the buyers were losing interest, fast… and the buyer agents were getting impatient. The story is more involved but I’ll just get to the meat.

The sellers had tried to wheel and deal verbally, but agents know that they need to see counter-offers in writing. And then, one of the buyers withdrew their offer. The two remaining were also threatening to walk. [side note: most real estate offers in Virginia do not have written deadlines unless specified by the buyer or seller]

docusignWhen the seller decided to take action, I scanned in the paperwork and uploaded it to DocuSign, my digital signature service. The seller was impressed with the ease of the technology, clicked where instructed and the counter was ready. Sent! And promptly REJECTED!

So they countered the second offer, and it was accepted with a minor change and “clean-up”.

“We want it back by 5:30 or it is withdrawn,” said the buyer agent.

Since Mrs. Seller works in Washington D.C. and Mr. Seller works in Fairfax, Virginia, getting the “cleaned-up”, accepted contract quickly signed using digital signatures helped save the best contract of the three. Waiting was a gamble that almost back-fired, and if the technology had not been in place then they would have been back to square one.

Filed Under: Blog Tagged With: buyer, going green, negotiating, seller, technology

About Doug Francis

A seasoned Realtor specializing in unique and new homes around Vienna, Virginia, Doug has seen consumer behavior, negotiations and communication styles change. At his original brokerage, he was the first agent to add an email address. Imagine! Outside real estate, he plays tennis, is a Washington Capitals fan, spends time with Skipper (his dog), and enjoys the restaurant scene in the DCA. He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

When we bought our house in Vienna, we were thinking about raising the kids, building an addition, and knowing the neighbors. Today, home buyers are attracted to Vienna because of the sense of community, walkability, and small town lifestyle.

So, what’s next after your 25 years? It’s a conversation many of my clients are having with me as they plan to move to the beach, travel, or get closer to grandkids. Helping them see their future, sell their current home, and move ahead with their updated plan has been an interesting new chapter.

My background: I am an active licensed agent in Virginia, have negotiated hundreds of sales contracts, work at TTR Sotheby’s International Realty in McLean, and still sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let’s discuss your moving plans: Email doug@dougfrancis.com or call me at (703) 304-6827 .  Cheers!

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“Doug nailed it! Within days, we had three offers, one of which not only met, but far exceeded all of our goals.”
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– Scott and Jennie

About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I'm licensed in Virginia with a focus on Vienna, VA real estate since 1991.

That deep knowledge is valuable, especially in today's fast-paced market where advice is critical. Although many of my clients are personally referred, I am available to help you too and am accepting new clients right now.

Feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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Doug: (703) 304-6827

TTR Sotheby's International Realty
6723 Whittier Avenue McLean, VA 22101

Office: 703-319-3344
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