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Digital signature saves the home sale negotiation!

September 11, 2009 By Doug Francis

Yellowstone highway 2One of my real estate associates at RE/MAX Presidential recently went on a vacation and I agreed to handle her clients. Yes, we all need vacations (even real estate agents) to recharge our batteries and add a little adventure to our lives. In her case, it was a motorcycle trip in Wyoming and Montana with her husband.

One of the cases involved a town house with three offers, all below the asking price, and the seller was holding firm.

Hey, people seemed to be lining up so why not hold out for more money? They were already selling at a loss and the press seems to be reporting a “pick-up” in the real estate market. And isn’t this a real estate negotiation strategy?

Well, not really.

When I took over, the offers were already about ten days old and the buyers were losing interest, fast… and the buyer agents were getting impatient. The story is more involved but I’ll just get to the meat.

The sellers had tried to wheel and deal verbally, but agents know that they need to see counter-offers in writing. And then, one of the buyers withdrew their offer. The two remaining were also threatening to walk. [side note: most real estate offers in Virginia do not have written deadlines unless specified by the buyer or seller]

docusignWhen the seller decided to take action, I scanned in the paperwork and uploaded it to DocuSign, my digital signature service. The seller was impressed with the ease of the technology, clicked where instructed and the counter was ready. Sent! And promptly REJECTED!

So they countered the second offer, and it was accepted with a minor change and “clean-up”.

“We want it back by 5:30 or it is withdrawn,” said the buyer agent.

Since Mrs. Seller works in Washington D.C. and Mr. Seller works in Fairfax, Virginia, getting the “cleaned-up”, accepted contract quickly signed using digital signatures helped save the best contract of the three. Waiting was a gamble that almost back-fired, and if the technology had not been in place then they would have been back to square one.

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Filed Under: Blog Tagged With: buyer, going green, negotiating, seller, technology

About Doug Francis

A Realtor specializing in unique and new homes around Vienna, Virginia, Doug started writing a first-hand blog about his everyday real estate experiences a decade ago. In-depth, helpful and fun has always been the objective. Outside real estate, he was profiled in a commercial for Verisign's "Where the World Clicks" global ad campaign, and was quoted in Money Magazine's Best Places to Live article on Vienna (#3!). He's a Boston University graduate who feels morning coffee is non-negotiable.

Vienna real estate agent Doug Francis

When we bought our house, we were thinking about raising the kids, updating, and building an addition. With our kids now out of college, our plans are looking at our next phase, especially after seeing friends move away and adjust their lifestyles.

So, what’s next after 25 years? It’s a conversation lots of my clients are having with me as they plan to move to the beach, travel, or move closer to grandkids. Helping them see their future, sell their current home, and move ahead to their new plan has been an interesting new chapter.

My background… I am an active licensed agent in Virginia, work at TTR Sotheby’s International Realty in McLean, and sell homes in all price ranges. I donate to the Town of Vienna tree replacement fund, participate in a neighborhood citizens association, and try my best to stay in shape.

Let me help you too: Email doug@dougfrancis.com or call me at (703) 304-6827 to discuss your plans. Cheers!

Filmed in Vienna and McLean

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About Doug Francis

I am a Realtor with TTR Sotheby's International Realty® just outside Washington D.C. in Northern Virginia. I have been a full-time Realtor licensed in Virginia since 1991, and cover a big territory specializing in the Vienna real estate market and custom homes for sale.

I have unique knowledge of digital real estate marketing, and my marketing starts here. My clients have been attracted to my results-oriented strategy for years, and I am accepting new clients for Fall 2023 right now.

Thanks for reading, and feel free to contact me at 703-304-6827 or email me at doug@dougfrancis.com anytime!

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